The HTZ Assembly adopted the Annual Work Program for 2026

The 2nd session of the HTZ Assembly was held at the Croatian National Tourist Board and was chaired by Monika Udovičić, State Secretary at the Ministry of Tourism and Sport, with the participation of Kristjan Staničić, Director of the Croatian National Tourist Board. During the session, the members of the Assembly, among other items, adopted and confirmed the HTZ Annual Work Program for 2026.

The planned revenues and expenditures for 2026 reflect the strategic goals of the Croatian National Tourist Board, which focus on the development and promotion of high-quality tourism experiences for premium tourist segments, the balanced distribution of tourism across the country, strengthening the pre-season and post-season periods, and activities aimed at sustainable growth and efficient resource management.

The total HTZ revenues for 2026 are planned at slightly over EUR 57 million, representing an increase of 3.1% compared to the 2025 Annual Work Program. When implementing promotional activities next year, special emphasis will be placed on advertising and project partnerships in foreign markets, for which EUR 2 million more will be allocated — an increase of 33.9% compared to 2025 — as well as on marketing partnerships with strategic partners, which will receive EUR 1 million more, or 30.4% more than in 2025.

In addition, a strong focus will be placed on online advertising, with an additional EUR 709,000 allocated, representing a 30.9% increase compared to 2025. Funds will also be increased for study trips for foreign journalists and influencers, with an additional EUR 115,000 allocated, marking a 62.2% increase compared to 2025.

Finally, the HTZ Annual Work Program includes all individually defined planned tasks and the necessary financial resources for their implementation, as well as specifically planned tasks and the required financial resources for HTZ representative offices.